RespectAbility 2021 Lab Alumna and Unstoppable Film Festival Founder Juliet Romeo’s short film Cooptation follows a young African American woman determined to fit into society’s beauty standards by using a new beauty product with deadly consequences.
Cooptation’s opening credits are filled with melancholic shots of night life as we hear the hauntingly beautiful song “I’ll Understand” by Roza.
The music then changes to a more upbeat coffee shop tune as we see an African American beauty brand ambassador named Dove putting red lipstick on in front of a mirror. She is in the middle of a FaceTime call with her best friend Opal, when she talks about a new skin serum called “Snow White” that she’s been trying out. “Snow White” is branded as a solution to fading away all your dark spots.
Opal voices her reservation towards Dove using the product, saying that it doesn’t “sound Black-owned or operated,” but her concerns are quickly brushed off. Opal champions Dove’s appearance, saying that her natural beauty and intelligence is radiant enough, and doesn’t need any beauty product to blemish it. [continue reading…]